While consumers are most likely to use their hearts over their heads when buying for their beloved pets, a new survey from The Marketing Creative showed that there are distinct gender differences in their attitudes.

On asking more than 100 pet owners about their attitudes to buying for their pets, it found that more than 70% of women would greatly miss their favourite pet store if it were no longer available, compared to just 55% of men.

Their male counterparts are much more likely to follow the crowd with 64% valuing recommendations from friends and family when choosing where or what to buy for their pets, compared to 44% of women.

Men are also more likely to be influenced by scarcity with 52% admitting to wanting a pet product more if it’s rare or running out, compared to 38% of women.

The survey also found that people overall are more likely to be led by their heart and stick to the brands they know than look for retailers or suppliers that share common values or ethics.