Korean company Petnow Inc added launched the world’s first cat biometric recognition service to the Petnow app.

Speaking at CES 2023 in Las Vegas, Dr Jesse Joonho Lim, the founder of Petnow Inc, said: “The company is adding cat biometric recognition to the current app to support the most raised pet animals around the globe, and the app will help more pet households reunite with their beloved pets in case they go missing.

“The Petnow app can solve the problems of the existing pet identification methods such as microchips, tags, and collars that are prone to damage or loss.”

Dr Ken Daehyun Pak, the co-founder of Petnow, added: “We have been hearing from customers domestically and internationally to add a cat identification function, and we are proud to announce the cat biometric recognition with 99% accuracy.”

Petnow is looking for partnerships with pet related businesses and organisations, including but not limited to insurance companies, government departments, vet chains, and pet shelter networks.