Zoetis has launched RAMA Connect, a new online platform to meet the business needs of SQPs.

The new platform connects SQPs to the resources they need, from high quality technical CPD and seasonal campaign packs, to articles with essential business advice to help them make the most of their role and their business.

The site contains information for both ruminant and equine prescribers to help them keep their animal health knowledge and their business know-how up to speed.

There are separate pages for equine and ruminant resources, including accredited CPD modules to help provide SQPs with all the latest knowledge on worm and fly control. There are also engaging articles on a variety of practical business subjects and training advice to enhance business knowledge.

In addition, key information on the Zoetis VPS product range is available on the platform for convenience and ease of reference.

To make customer communication easy across all channels, RAMA Connect contains digital and traditional campaign resources including leaflets, posters and videos as well as seasonal social media campaign guides.

“RAMA Connect is a highly practical designated area for SQPs to keep up to date on their worming and fly control knowledge across equine and ruminant species, earn CPD points and hours and build their business,” said Zoetis equine product manager, Penny McCann.

“We have some exciting further developments in progress to make this platform even more helpful for SQPs in the future.”

Zoetis ruminant VPS product manager, Adam Coomber added: “We are really excited to be able to offer a dedicated platform with an array of support to help SQPs develop their knowledge and expertise as prescribers.

“We are looking forward to receiving further feedback on how we can continue to enhance our support for SQPs.”